As homelessness stays a persistent challenge throughout the globe, the organizations that present shelter and help to these in want are important to our society. And so as to generate much-needed monetary help for homeless shelters and nonprofit missions, impactful fundraising initiatives usually come into play. Our favourite technique for doing so is constructed round company matching presents for homeless shelters and missions.
On this information, we’ll present an outline of company matching present packages and share how these alternatives empower organizations to stretch their influence even additional. In the end, it permits nonprofits like yours to maximise obtainable assets that profit widespread homeless communities. In flip, these communities, in addition to these supporting them, are additionally positively impacted.
It’s a win-win-win—and a possibility that your crew ought to know extra about. Dive in to discover the next subjects:
A profitable matching present technique produces extra funds by each particular person and company giving. This units up nonprofit missions and shelters to do extra to help the wants and lives of these experiencing homelessness.
It’s not a possibility that you just wish to overlook.
What to Know About Matching Items for Homeless Shelters & Missions
Matching presents is usually a game-changer for organizations aiming to profit from their fundraising efforts. Understanding the ins and outs of the packages is important for maximizing their influence.
Right here, we’ll cowl the fundamentals:
Company matching presents are provided by firms to help their staff’ charitable contributions. When an worker donates to a qualifying nonprofit, the corporate matches the donation, usually at a dollar-for-dollar price. These packages are designed to encourage philanthropy amongst staff and supply people with an lively position within the firm’s giving.
Every firm establishes its personal tips and necessities for matching presents. Whereas the rules range from one employer to a different, it helps to turn into aware of frequent standards. For instance, most firms decide minimal and most donation thresholds, match ratios, qualifying staff and nonprofit causes, and extra.
Organizations enthusiastic about growing income by matching presents ought to proactively educate their donors. Although greater than 26 million people qualify for company matching packages, an estimated 78% of the group has no concept their firm participates. Thus, using your web site, emails, social media, and extra to tell people in regards to the potential to double their influence by matching present packages can go a great distance in driving submissions.
Donors love having the chance to get their presents matched. In truth, research point out that the provide of matching presents may even lead to extra donors giving (71% enhance in response price)—and giving in bigger quantities (51% enhance in common donation)—within the first place.
The matching present course of will be streamlined with automation. Managing matching present packages can contain administrative duties reminiscent of screening for potential matches, following up with qualifying donors, and monitoring matching present requests. Matching present expertise can considerably cut back the executive workload, empowering your crew to give attention to mission-critical duties.
Firms That Match Donations to Homeless Shelters
Matching present packages can drastically profit nonprofit homeless shelters like yours, offering them with further funding to help their work. Whereas there are far too many firms with mission-inclusive matching initiatives, check out a number of exemplary firms with a give attention to supporting nonprofit homeless shelters beneath.
The Dwelling Depot
Dwelling Depot goals to help its staff’ philanthropic endeavors and make an influence on the communities by which it operates. With its company matching present program, the corporate is ready to take action!
By this initiative, Dwelling Depot staff have the chance to double their donations to eligible nonprofit organizations, together with homeless shelters and missions, with an organization match. This empowers staff to successfully double the influence of their very own contributions, making a higher distinction in supporting these in want.
Right here’s a abstract of this system provided:
- Minimal donation — None
- Most donation — $3,000
- Match ratio — 1:1
- Qualifying staff — Full-time, part-time
- Qualifying nonprofits — Well being and human companies, civic and group organizations, academic establishments, arts and cultural organizations, environmental nonprofits, and extra
Dive deeper into Dwelling Depot’s matching present program.
Starbucks
Equally, Starbucks makes some extent to financially again the nonprofit causes its staff—or companions—help. This produces a optimistic influence within the communities the corporate serves, together with a give attention to organizations that handle homelessness and people affected by it.
By the Starbucks Giving Match Program, staff have the chance to stretch their very own {dollars} additional, thus maximizing their donation influence.
Right here’s a abstract of this system provided:
- Minimal donation — $25
- Most donation — $1,000
- Match ratio — 1:1
- Qualifying staff — Full-time, part-time
- Qualifying nonprofits — Almost all, together with well being and human companies, civic and group organizations, academic establishments, arts and cultural organizations, and environmental nonprofits
Dive deeper into Starbucks’s matching present program.
Kimberly-Clark Company
At Kimberly-Clark, staff’ charitable giving is valued and supported by a beneficiant matching present program. Qualifying staff are inspired to donate to eligible nonprofit organizations, with the corporate matching presents for homeless shelters and different social good causes.
Kimberly-Clark additionally boasts a very excessive matching present cap, encouraging high-level donors to get their presents matched as effectively. (To not point out, firms with lofty maximums are likely to see heightened common participation charges of over 40%!)
Right here’s a abstract of this system provided:
- Minimal donation — $50
- Most donation — $10,000
- Match ratio — 1:1
- Qualifying staff — Full-time
- Qualifying nonprofits — Well being and human companies, civic and group organizations, academic establishments, arts and cultural organizations, environmental nonprofits, and most others
Dive deeper into Kimberly-Clark Company’s matching present program.
Colgate-Palmolive Firm
Colgate-Palmolive Firm acknowledges the significance of supporting charitable organizations, together with these centered on homelessness and shelter companies. Thus, by its matching present program, staff are inspired to help such causes. From there, the corporate matches worker presents to stretch their worth even additional for the nonprofits they help.
Right here’s a abstract of this system provided:
- Minimal donation — $25
- Most donation — $8,000
- Match ratio — 1:1
- Qualifying staff — Full-time, part-time
- Qualifying nonprofits — Well being and human companies, civic and group organizations, academic establishments, arts and cultural organizations, environmental nonprofits, and choose others
Dive deeper into Colgate-Palmolive Firm’s matching present program.
Caterpillar Inc.
Caterpillar Inc. values company social accountability and offers an identical present program as a key part of its dedication to supporting its staff’ charitable giving. Once more, this firm presents a beneficiant donation most on an annual rolling foundation—and full-time, part-time, and retired staff are all inspired to take part.
Right here’s a abstract of this system provided:
- Minimal donation — $25
- Most donation — $10,000
- Match ratio — 1:1
- Qualifying staff — Full-time, part-time, retired
- Qualifying nonprofits — Well being and human companies, civic and group organizations, academic establishments, arts and cultural organizations, environmental nonprofits, and most others
Dive deeper into Caterpillar Inc.’s matching present program.
Prime Tricks to Maximize Matching Items for Your Shelter or Mission
By successfully leveraging matching present packages, shelters can improve their skill to deal with homelessness and create optimistic change of their communities. Implementing the next practices in your technique can assist!
1. Use a number of screening strategies to determine match-eligible donors.
The extra about your donors—and significantly the businesses they work for—the higher you’ll have the ability to uncover matching presents. If you have already got donor employment information available, use the data to determine employers that match donations to shelters like yours.
And if you happen to don’t know the place a supporter works, we suggest using a number of strategies for accumulating and screening this info. This would possibly embrace a mix of…
- Donation varieties requesting employment information
- Devoted matching present software program
- Electronic mail area screening
- Put up-donation follow-up outreach
- Employer appends companies
By utilizing a number of strategies, organizations can guarantee they seize all potential matching present alternatives and enhance their possibilities of securing further funding. In truth, research point out that taking a couple of method to figuring out match-eligible donors ends in 77% extra recognized match-eligible donations.
2. Don’t low cost firms that usually exclude spiritual organizations.
In case your shelter is related to a non secular establishment, as many are, hold this in thoughts: you don’t essentially must low cost firms with restrictions on matching presents to non secular causes. Whereas some firms gained’t match presents to homes of worship, many nonetheless have insurance policies open to supporting missions serving a secular function—like homeless shelters, soup kitchens, and extra.
Thus, it’s essential to completely analysis (and maybe attain out to) these firms to find out eligibility. And once you accomplish that, be sure you present a transparent understanding of your shelter’s mission and the influence their matching present may have in your group. Some choices are made on a one-off foundation, so it helps to place your greatest foot ahead in positioning your trigger as a worthy match recipient.
3. Take into account volunteer grant packages ({Dollars} for Doers) as effectively.
Along with conventional matching present packages, the place an organization presents a monetary match for an worker’s financial help, many companies additionally provide volunteer grants. Generally known as {Dollars} for Doers packages, these grants present nonprofit organizations with grants based mostly on an worker’s donation of their time. And in case your shelter has a strong volunteer base, company volunteer grants can go an extended strategy to amplify the worth supplied by current help!
Simply be sure you inform your volunteer base—in addition to your nonprofit viewers as an entire—in regards to the potential for company grants. Like matching presents, many qualifying volunteers possible do not know that their employer will match their time dedicated to nonprofits like yours. Leveraging the chance cannot solely produce further funding but additionally lead to elevated volunteer and group engagement.
4. Leverage constituent tales to speak matching present influence.
Constituent tales have a robust influence when connecting with donors and illustrating the mission of a nonprofit homeless shelter. Thus, when speaking the worth and significance of matching presents, contemplate incorporating private tales from people who’ve straight benefited out of your companies.
To get began, check out the full funds you’ve acquired from company matching up to now. In case your group has collected $5,000 in donation matches, translate that income sum into tangible outcomes and success tales. You would possibly even say one thing like this: “Matching presents have produced over $[TOTAL] in worth for [ORGANIZATION]. Because of this funding made obtainable by matching present donors going above and past for our trigger, we’ve been in a position to serve extra individuals like [SAMPLE CONSTITUENT].”
The extra your supporters can perceive the influence of company matching presents, the extra possible they’ll be to take the steps required to solicit a match from their employer! And it all the time helps to place a face to your fundraising efforts when doable.
5. Put money into matching present software program to automate your efforts.
Matching presents provide a superb alternative to maximise company giving income, however pursuing the funding supply will be time-consuming by yourself. That’s why we suggest organizations make use of matching present software program—like 360MatchPro—to automate the method from begin to end.
An identical present automation platform streamlines the expertise for each nonprofits (reminiscent of your shelter or mission) and their donors, driving extra matching presents to completion than ever earlier than. With groundbreaking options that embrace a number of types of matching present identification, automated post-donation follow-up messaging for donors, and match monitoring by the disbursement course of, your crew is ready to optimize its matching present fundraising with out the added effort.
6 Matching Present Templates for Missions and Homeless Shelters
Deliver your matching present advertising and marketing efforts to the following stage and get a headstart in your technique. Make the most of these free, customizable templates to start incorporating company matching in your donor outreach.
1. Fundraising Attraction Template
[DONOR],
As we navigate the challenges of offering shelter and help to these experiencing homelessness in our group, we wished to succeed in out and share an thrilling alternative to maximise the influence of your generosity.
Do you know that many firms provide matching present packages to their staff? Because of this once you make a donation to our homeless shelter, your employer could also be keen to match it, successfully doubling the influence of your present. It’s like giving twice the assistance to these in want!
By making the most of your employer’s matching present program, you’ll be able to considerably enhance your contribution and supply much more vital assets to people and households looking for refuge and stability. This permits us to increase our attain and help extra people of their journey towards everlasting housing and self-sufficiency.
Right here’s how one can make an excellent higher distinction:
Make a donation: Your contribution, irrespective of the dimensions, straight helps our efforts to supply a secure haven, nutritious meals, and important companies to people experiencing homelessness.
Verify in case your employer matches presents: Go to our matching present web page to inquire about your matching present eligibility utilizing our firm search device right here: [URL].
Submit an identical present request: In case your employer presents a match, merely comply with the directions supplied by your organization to submit an identical present request. It’s a easy course of that may considerably amplify your influence!
Unfold the phrase: Encourage your colleagues, buddies, and members of the family to affix you in supporting our mission.
Thanks once more to your generosity and dedication to our trigger. It makes a long-lasting distinction within the lives of these we serve. By doubling the influence of your donation by matching presents, we are able to work in direction of a future the place homelessness is not a actuality for anybody.
Finest regards,
[NONPROFIT]
2. Electronic mail Matching Present Advertising and marketing Template
Topic: Double your influence…your donation could make twice the distinction for homeless people!
Pricey [DONOR],
Thanks to your continued help in serving to us present shelter and look after homeless people in our group. Do you know that your donation can have an excellent higher influence? Many firms provide matching present packages that may double and even triple the worth of your contribution.
By taking a couple of minutes to test in case your employer presents an identical present program, you’ll be able to amplify the influence of your help. Think about this: your beneficiant donation may assist present entry to a heat mattress for two individuals in want.
To search out out if your organization participates in an identical present program, please go to our matching presents web page right here: [URL] or attain out to your HR division to be taught extra.
Thanks once more to your kindness and generosity. Collectively, we are able to make an excellent higher distinction within the lives of these experiencing homelessness.
Sincerely,
[NAME]
[NONPROFIT]
3. Textual content Message Matching Present Advertising and marketing Template
[DONOR] — Do you know your donation to [NONPROFIT] can go even additional for our trigger? Many firms provide matching present packages that may double your influence. Verify to see in case your employer matches presents by looking out right here: [URL].
Collectively, we are able to make a higher distinction for homeless people in our group.
4. Social Media Matching Present Put up Template
Your help issues—now greater than ever! Do you know that your donation to [NONPROFIT] could also be matched by your employer? Take a second to search out out if your organization presents an identical present program and make an excellent higher influence on the lives of these experiencing homelessness in our communities. #MatchingGifts #DoubleImpact
5. Matching Present Internet Web page Template:
Textual content: Get Your Donation Doubled! Verify in case your employer matches presents and amplifies your influence on our shelters.
Make your donation go additional with matching presents.
Your contribution to [NONPROFIT] can have an excellent higher influence once you take part in a company matching presents program! Many firms provide matching presents that double or triple the worth of your donation.
By benefiting from these packages, you’ll be able to present important help to our shelters as we serve the group together with your assist. Verify in case your employer presents an identical present program as we speak and multiply the distinction you make. Collectively, we can assist finish homelessness as soon as and for all.
6. Direct Mail Matching Present Advertising and marketing Template
Pricey [DONOR],
Your generosity has made a major influence on the lives of homeless people in our group. We wish to share an thrilling alternative with you that can permit your help to go even additional.
Many firms provide matching present packages, which suggests your donation could possibly be matched greenback for greenback by your employer. Matching presents for homeless shelters like ours implies that for each greenback you give, two {dollars} can go in direction of offering shelter, meals, and important help for these in want.
Please take a second to succeed in out to your HR division or test in case your employer participates on our matching presents web page. The easy act of submitting a match request may make an immense distinction within the lives of homeless people in your group.
Thanks to your continued compassion and help.
Sincerely,
[NAME]
[NONPROFIT]
Remaining Ideas
By integrating matching presents into your crew’s general fundraising, you’ve gotten the prospect to multiply the influence of every greenback you elevate. Matching presents for homeless shelters and different missions units the organizations as much as higher present important assets and help to those that want it most.
Keep in mind, the battle towards homelessness is a collective effort. Your shelter ought to do what you’ll be able to to accomplice with particular person and company donors to make the most important influence doable. By leveraging matching presents, spreading consciousness in regards to the alternative, and inspiring supporters to take part, your group can considerably improve its operations due to entry to new and rising funding streams.
Eager about studying extra about matching present fundraising methods? Try these further really helpful assets:
