E-newsletter Tuesdays: A sequence about doing extra together with your donor e-newsletter.
Nice newsletters normally have nice images. As a result of images inform tales, and the large story each e-newsletter ought to inform is “Good issues are taking place, due to you!”
However not all images do the job.
You’ve seen the “firing squad” images: Some persons are lined up in opposition to a wall and “shot.” The outcome boring — no story, aside from They made us stand right here, and a few of us should not snug with that!
As a substitute, ensure each picture tells the story you need to inform. One of the best ways to do this is to…
- Deal with folks, not issues.
- Embody context that provides to the story — folks in their very own houses, or doing the issues they do or interacting with others.
- Maintain it easy and uncrowded. One particular person. Perhaps two or three. Hardly ever extra.
- Give the images area. The very best picture, if it’s the dimensions of a postage stamp, isn’t a lot good.
And simply don’t:
- Picture of somebody behind a desk.
- Backs of individuals’s heads.
- Photographs out of your gala — well-dressed folks standing round with champagne.
- The enormous verify ceremony. It communicates to all different donors that their present is small.