I discuss with lots of nonprofit leaders who get actually, actually nervous concerning the wording of their fundraising ask. Whereas I really like the intentionality they present in wanting the appropriate phrases, their fretting jogs my memory of energy ties within the 80’s.
Do you bear in mind these?
Within the 1980’s there have been all types of books about learn how to gown. And for many people, we had been informed what sort of “energy tie” we had been speculated to put on. It’s as if for those who wore the unsuitable tie your total enterprise assembly would fail.
Fundraising isn’t like that.
You’re not going to “mess up” an ask for those who stumble over your phrases. Or for those who say the month-to-month quantity as an alternative of the annual quantity (or vice versa).
As a result of fundraising is a dialog with donors and other people you hope will take into account being donors.
At present’s “ask” is simply part of a protracted, ongoing dialog with the opposite particular person. Their response to in the present day’s ask – or their lack of response – means that you can curiously comply with up with them within the coming weeks. I discover with donors and with a lot of working with folks, for those who don’t know what somebody is pondering it’s sensible to ask. You possibly can ask them in the event that they obtained your electronic mail. Or in the event that they had been delay by the ask. Or you may thank them for his or her present.
The ask is essential. However bear in mind the ask is a part of an extended dialog.
So get on the market and ask for items. Even for those who stumble over your phrases a bit of. It’ll make you extra human.
Bear in mind, your nonprofit’s fundraising is stronger than a 1980’s energy tie.